Hublot and Depeche Mode to Create Watches
According to the company’s newsletter, Hublot Watches is one of the very few luxury watch brands that have not suffered in sales during this year’s economic slump. It states that in fact, since September, “we have registered historic sales figures. October was the fifth best month of all time and November was the fourth best month of all time.”
Based on these assurances Hublot keeps making high-end watches that few can afford but which seem to sell. One of these, called the Hublot Big Bang One Million $ Black Caviar Bang (pictured), won the 2009 Grand Prix d’Horlogerie de Geneve prize for Jewelry watch of the Year. The watch took 2,000 hours to create and costs a million dollars due to the fact that it’s made from white gold and rare baguette cut black diamonds. Almost 550 diamonds, totaling 34.5 carats, cover the watch.
Perhaps sales of the one million dollar Black Caviar Big Bang are what is allowing Hublot to do the following: partner with Depeche Mode to create twelve special Big Bang watches that feature album covers from this band on the dial.
These limited edition timepieces will be auctioned exclusively at Hublot.ch starting February, 1, 2010. All proceeds from these sales will benefit the Teenage Cancer Trust. A charity concept will take place as well on February 17 at London’s famed Royal Albert Hall.
Commenting on the cooperation with Hublot, Martin Gore from Depeche Mode claimed: “Being fans of Hublot watches, we are glad to work together with the company especially when the purpose is so important and noble. We were really honored to create these 12 timepieces together with Hublot and we appreciate very much the fact that money will go to the charity foundation for the young people suffering from cancer”.
Hublot CEO Jean-Claude Biver said the “brand felt proud and privileged to create twelve timepieces that reflect the fusion between the spirit and sound of the music of Depeche Mode and the vibrations of 450 years of Swiss watchmaking art.”
Discussion Area - Leave a Comment