Written by: Lisa Pearson

Among the sea of music award shows in existence today, the Grammy awards are considered to be the best of the best with their Album of the Year award being one of the most prestigious awards to be given to an artist. The Grammy awards sets itself apart from the other reward shows as it is presented by The Recording Academy and does not award artists based on sales or their position on music charts but artistic achievement instead.

The actual Grammy award is a small, gold gramophone which is instantly recognizable. The same could be said for the classic Gucci logo with the interlocked double G as well as the eye-catching red and green stripes inspired by traditional saddle girths that can be seen on many of their leather goods and accessories. Gucci epitomizes the luxurious and glamorous lifestyle with their gorgeous leather luggage and handbags as well as jewelry and apparel. The classic Gucci handbag could be considered the quintessential high-end lifestyle accessory. The same could be said for Gucci watches as they appear quite different from traditional luxury watchmakers. Gucci combines fashion and style with each of their timepieces making their watches an accessory and a timekeeping tool.

Gucci and Grammy: A Timeless Collaboration

Although each organization belongs to two very distinct and separate categories in the world, the two companies actually share some common ground. Both the Grammy awards and Gucci have been at the top of their respective industries for over 50 years and counting. The two companies are both philanthropic with both parties deeply involved in charities. In 2011, there was a rare musical treasure found in a warehouse that housed thousands of hours of undiscovered musical recordings. Gucci teamed up with the Recording Academy to help preserve these recordings and digitize them for a later release for the public to enjoy.

Limited edition Gucci Grammy timepieces and dog tags

Another big milestone alliance between the two parties was the announcement of a limited three-year partnership between Gucci and the Grammy Awards. There was an exclusive I-Gucci watch as well as a line of special jewelry created to commemorate this partnership. The I-Gucci watch is Gucci’s first digital watch which can change looks instantly from a two time zone dial with enlarged numerals to a more streamlined and discreet version with digital hands showing the local time only. The rubber strap bears the famous gramophone along with the double G logos. Gucci reports that the edgy look of the watch was inspired by music itself. Perhaps Gucci took a  cue from composer Aaron Copeland in their design when he said “To stop the flow of music would be like the stopping of time itself, incredible and inconceivable.”