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Written by: Lisa Pearson

Since 1908, Concord has been making luxury timepieces that are truly innovative and unique. Concord was the first brand to design a watch made of coins, as well as being one of the first private label luxury watches to incorporate precious metals and gems in its watches. Concord also made news with the Delirium Watch in 1979 which was the thinnest watch ever made at the time at 1.98 mm. Subsequently, the Delirium 2 was made at an even thinner width at 1.5 mm. Another unique aspect of Concord’s design philosophy is that although they are a Swiss company, they have always designed their watches with the American market in mind.

Although Concord watches had made a name for themselves with their luxurious and innovative watches, they along with other companies have long utilized a powerful brand ambassador and recruited Spanish professional golfer Alvaro Quintos to be the face of Concord in 2011.

Alvaro Quiros wins Euroropean Tour

Alvaro Quintos is a young innovative man himself. He recently achieved the great accomplishment of being the first man to win all three European Tour desert golf events. Quintos previously won titles in the 2009 Commericalbank Qatar Masters and the Omega Dubai Classic in addition to the season-ending Dubai World championship.

Per the Concord Facebook page featuring their partnership with Quintos; Concord is genuinely proud of this promising new affiliation with Álvaro Quirós.  Quintos has said that “likes the design of Concord watches because they are very elegant while still young and fresh.” Quintos, who is often referred to as a “power hitter”, has become widely appreciated for his relaxed and natural attitude on and off the golf course.

Professional golfer and Concord ambassador Alvaro Quintos wearing Concord watch

He will be ably representing the brand on golf links around the world – and at various press events where he will be able to share his enthusiasm for his discipline with golf aficionados around the globe. Concord goes on to say that both parties in this collaborative partnership are involved in fields where patience and perseverance are harmonized by boldness and inventiveness.

This could not be truer in the case of Quintos and Concord. Both factions are known for being professionals and making headlines in their respective fields at an early age. Both Concord and Quiros are innovative and unique. There is no doubt that both parties will continue to impress the masses with their talent, dedication to their craft, and commitment to perfection.