Cartier may be on to something. By re-introducing an ad campaign from the 80’s called “Les Must” the brand is hoping to bolster its sales of luxury accessories, including watches. After suffering a financial hit this past year, the company figures they can still sell high end watches but for a tad bit less.

Items from the “Les Must” campaign include all the things that Cartier is known and loved for: jewelry, rings, earrings, bracelets, men’s watches and women’s watches. Plus I love the combination of French and English, creating that illusion that buying one of these luxury goods is not an option but a “must.”

The “Les Must” watches look no different from other Cartier watches; the elegant shapes and signature Cartier accents like the blue hour and minute hands and the blue cabochon crown remain.

Back in October, Cartier released two new watch models for this collection: Les Must Tank and Ronde Solo.

Both styles are available in men’s and women’s watches (size differentiates) and are slightly simpler than the originals. Rather than being mechanical, they run on quartz movements (this keeps cost down), and to hide this as much as possible, Cartier actually removes the seconds hands so one can’t see it ticking.

The cases are made from steel and although still elegant, they are simpler, as are the steel bracelets. All other style details remain the same, like the crown, Roman numerals, blue sword hands and silvered Opaline dial.

How much less are these watches exactly? Not sure. Guess there’s only one way to find out: enter a Cartier boutique. Other options include shopping online for brand new, genuine, discounted watches, including fabulous Cartier watches.