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For 25 years Cartier has been sponsoring this chic English sporting event. It is the most prestigious polo event in the world and epitomizes the high society lifestyle enjoyed by royalty and celebrities alike.

Similar to the Kentucky Derby, in that tens of thousands of people show up and then, it seems, most of the chitter chatter is not about the match or the race, but about who was there and of course, what they wore.

This year was no different. The event took place at the Windsor Great Park and in years past, attendees have had the added bonus of seeing Prince Harry playing for his father’s side:  The Prince of Wales team.  In case anyone is interested, this year’s match was Argentina vs England, and Argentina won with a final score of 12 -5.

Among the 30,000 guests that attended the Cartier Polo event this past weekend were:  actress Anna Friel, whose low-cut dress provided one too many “side boob” shots, ex Spice Girl Gerri Halliwell, who wore a mini, white see-through dress, actress Neve Campell whose mustard-colored dress did nothing against her pale, pasty skin, Sting’s actress-daughter Fuschia Summer, who actually looked perfect, as well as Prince Charles himself. Ironically there was no mention of anyone wearing Cartier jewelry or Cartier watches. Hmmm.

Arnaud Bamberger, Cartier’s managing director, said: “I’m so proud that we have supported this day for a quarter of a century. Ok, well being “proud” doesn’t pay the bills, so why doesn’t Cartier work this gathering of the rich and famous to their advantage?

Cartier spends all this money on fancy food and bubbles but what do they really get out of it? Why don’t they erect a “mini boutique” where guests can wander in and view a grand selection of Cartier watches?

With all the money floating around, selling a couple thousand watches would be a cinch. And while they’re at it, why doesn’t Cartier produce a commemorative Polo watch that the company can give to the winning team and sell as “souvenirs”?

This summer, make your play for a Cartier watch. Whether you prefer the Santos, the Roadster, a Tank, a Pasha or a Tortue, we have them all for prices that you won’t find anywhere else.