Bell Ross Watch

By Emayeneme Gbemiye-Etta

Bell and Ross opened a new retail boutique in Hong Kong in December 2011, bringing the total number of boutiques in Asia to 8 and the number of boutiques worldwide to 9. The Company established its first boutique in Asia in Singapore in February 2010. The opening of the recent boutique in Hong Kong is part of the company’s international strategy to launch retail stores in strategic locations worldwide. This store is the second boutique in Hong Kong.  The fact that approximately 89 percent of Bel and Ross’ stores are in Asia shows the importance of this continent to its international development.

At present, there are no Bell and Ross boutiques in North or South America.

Bell and Ross was started in 1993 by two childhood friends, the French and Swiss designer Bruno Belamich and Carlos A. Rosillo. Bell and Ross is a company that creates watches that are used in a number of unusual locations. At first, it was able to collaborate with Sinn, a German watch maker manufacture that produces dashboard meters. This collaboration led to Bell and Ross products being on Space One and Hydro. This partnership ended in 2002.

Getting this collaboration with the Sinn Company at its infancy helped the Bell and Ross Company tremendously because, it was able to piggy back on the reputation and products of the Sinn Company and show the quality of their products at the same time.

Another strategy of Bell and Ross was to create a strong brand identity for the company and and provide an efficient chronometer to serve the needs of any customer that needs exact time. This product was adopted immediately by NATO, the Air Force and the French bomb quad.

The company also created Hydromax, which is deemed a reliable watch by divers, for deep underwater work . The watch holds a world record for water resistance up to 11,000 meters. The watch maker also includes watches that are used on airplanes. The company also reissued pilot watches that had been issued initially in the 30s and 40s and then forgotten; these watches are part of the Vintage collection.

Bell and Ross is a company that from the outset has focused on providing products for industries where precision and accuracy are an important and integral part of the job description.