Bedat launches new iPhone App

Though luxury watches may seem a bit old-fashioned, many luxury watch brands have been jumping on the smartphone bandwagon recently with their own apps directed toward fans. Bedat & Co. is no different, and late in 2011 they came out with a brand new free app for Bedat lovers everywhere to keep up to speed with news, indulge in their favorite things and stay on top of their busy schedules.

The app is free and features a number of functions. With the Bedat app, fans can find their nearest Bedat store, browse the latest collections and set various reminders, injecting a bit more luxury into everyday life.

Bedat & Co president Frank Low seems to be particularly enthusiastic about the app’s ability to program in reminders. “It reminds you of important anniversaries; it also gives you gift ideas for your loved ones,” Low said. Considering the other resources the app offers, surely Low is hinting at one of Bedat’s stylish watches as a perfect gift option.

This app also allows users to own their own Bedat watch in a virtual format. Once a favorite Bedat watch has been chosen, users can change their settings so that the current time is displayed on the chosen watch (versus the iPhone’s traditional time display).

What may be one of the more intriguing aspects of luxury watch brands like Bedat launching apps is that these launches may point toward some of the ways that watch companies are coping with the changing ways people get their basic information. While watches were, at one point, something nearly everyone owned out of necessity, watches as a concept have likely crossed entirely into the luxury category for most people, no matter the price point. Phones have taken over the role watches once played as the primary timekeeping device, so it will be interesting to see how watch brands market themselves in the coming years. Much of what must be done will surely be proving the worth of watches as more than just wrist candy.