• Tweet

• Tweet

Baume et Mercier's new design for the Linea model one of the revamps announced by the company.

Written by: Katie Garren

Watchmaker Baume et Mercier has recently unveiled three re-imagined watch designs for 2012 that are inspired by beach-side living in the Hamptons.  The three models are entitled Linea, Capeland, and Hampton.

The new models are inspired by the values and ambiance of the Hamptons in New York state.  The new line is said to have been influenced by many of the characteristics of Hampton life, including “an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments,” according to the Baume et Mercier’s press department.  The company goes on to state that the new models, “not only further strengthen Baume et Mercier’s pedigree, but also enhance its internationally recognized status as the watch brand with which to time life’s special moments.”

The Linea model is a re-imagining of a model Baume et Mercier originally released in 1987 which was characterized by a, “dedicat[ion] to timeless elegance and cutting-edge style since its inception.”  For this model, the brand has enhanced their line of 32mm watches to provide more variety.  As the press release states, “Baume & Mercier also unveils a stunning new trapezoidal diamond bezel setting that brings exciting dimension.”  This is supposed to add depth to the watch line.

For the Capeland model, inspiration came from a single-push piece design from 1948. This new model is characterized by a large, round case that offers a distinctive, yet relaxed look.  For the new year, the Capeland has been enhanced with a, “larger case size and new complementary two-tone colors for the dial in the core range.”  This enhances the previous design and creates a distinction from the rest of the brand’s designs.

“Of all of Baume et Mercier’s collections, the Hampton line perhaps most strongly embraces the brand’s inherent DNA and philosophy,” says the company of their new Hampton revamp in a press release. This line is inspired by a piece originating in 1940. It is characterized by a rectangular face and lines inspired by architecture and casual living.  For both the men’s and women’s models, there is an “ergonomic integrated polished and satin-finished bracelet with its new triple folding security clasp, which is not only safer, but also amazing easy to open.”

These new lines add to the excellence of the Baume et Mercier brand.  They are distinct and beautiful models that are inspired by relaxation, family values and creativity. They fit nicely with the company’s established dedication to excellence.