Baume et Mercier's Linea Collection lets wearers become designers

Written by: Vanessa Formato

Baume et Mercier knows a thing or two about what women want. The brand has been making watches for the discerning woman for years, and 2012 will mark the launch of some beautiful and technically impressive new pieces into their Linea line.

One the biggest selling points for the Linea watches is their supreme versatility. Unlike many other watches, the Linea is designed with the wearer’s unique personality in mind. A large number of the watches in the Linea collection feature interchangeable bracelets. Buying a high quality watch can seem like a huge commitment, but the interchangeable band system ensures that buyers will be able to love their watches long into the future. The Linea is a watch that changes with its owner. The new additions to the Linea collection will offer a number of new bracelets.

Perhaps most importantly, Baume et Mercier refuses to sacrifice function for form. Several of the Linea watches come with automatic movements that can be viewed through a sapphire case at the back of the watch. While interest in the inner workings of watches might be stereotyped as masculine, Baume et Mercier is not buying it, and with craftsmanship as excellent as the Linea it would be a shame to hide away the details.

“The new Linea needed to be radically innovative, and not just in terms of its design,” said Alexandre Peraldi, Director of the Baume et Mercier Design Studio according to an article on website Europa Star. “Over the past few years we have seen an increased interest from women for automatic movements. This is hardly surprising, since they involve a fascinating level of craftsmanship and are perfectly in line with the idea of sustainability.”

In 2012, the Linea collection will celebrate its 25th anniversary. Baume et Mercier has been making women’s watches for much longer than 25 years, however, with some of the earliest designs dating back to the 1800s, when founder Louis-Victor Baume created a handmade watch in celebration of his daughter’s communion.

Baume et Mercier is one of the most respected makers of women’s watches around the globe. The luxury watch brand will also be showing its most recent innovations– in men’s watches as well– at SIHH 2012 in Geneva alongside other big names in the watchmaking industry.