Tag Heuer and Leonardo DiCaprio Forge a Partnership based on Environmentalism

Tag Heuer. It’s one of the world’s most recognized luxury watch brands. Many famous faces have served as celebrity ambassadors for this iconic brand. Yet, one of these ambassadors, Leonardo DiCaprio, has taken a different approach to his relationship with the company. DiCaprio, a dedicated environmentalist, has shared this commitment with Tag Heuer and together the two have developed watches that will help the National Resources Defense Council (NRDC) and Green Cross International.


Tag Heuer traces its roots back to 1860. Edouard Heuer founded The Uhrenmanufaktur Heuer AG in Switzerland. The company has been making timepieces ever since. Current Tag Heuer collections include Formula One, Aquaracer, Link, Carrera, Monaco, and Grand Carrera. The brand has served as the official timekeeper of three Summer Olympic games, the Skiing World Championships, and the Formula One World Championships.


Leonardo DiCaprio has had a long career as an actor, starting out in commercials and television as a teenager and later branching out into film work. Nominated for eight Golden Globe Awards, including winning once for his work in “The Aviator”, DiCaprio has appeared in successful films such as “Titanic”, “Catch Me if You Can”, “Gangs of New York”, and “Inception”. In addition to his work in the film industry, DiCaprio is a committed environmentalist. Some of DiCaprio’s commitments to the environment include driving a hybrid car and installing solar panels on his home. He has also donated money to environmental causes, including relief for Haiti and the Wildlife Conservation Society.


Tag Heuer and Leonardo Dicaprio
Leonardo DiCaprio is a brand ambassador for Tag Heuer with a focus on the environment.

The partnership between Tag Heuer and DiCaprio has resulted in the design of the Tag Heuer Aquaracer 500M Leonardo DiCaprio Limited Edition Watches. The sale of these watches will generate monies for the NRDC and Green Cross International.


Tag Heuer continues to find ways to be sustainable and care for the environment. With the partnership with DiCaprio, the brand continues to found ways to continue it’s environmental commitments.

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