Not just anyone can get an invitation into the Salon International de la Haute Horlogerie (SIHH). But luckily those that do give great inside tips on what is going on for watch lovers like us. SIHH is an event that occurs once a year – in Geneva – for the sixteen top watch brands to release their latest pieces. It allows for these watchmakers to show off their new technological advances and sleek looks. Everyone likes to be impressed with the next best thing and SIHH gives you the first glance.
Some of the best brands of watchmakers showed up at SIHH this year including Montblanc, Richard Mille, Roger Dubuis, IWC, A Lange and Sohne, Van Cleef and Arpels and Baume and Mercier among five others. Each brand had their own room to decorate and show off new masterpieces as they wanted:
-Montblanc had their art pieces on display that are normally found on their permanent display. Each of these shows off the signature Montblanc Star.
-Roger Dubuis had a new line called Excaliber and chose his Bird of Prey to be the main focus.
-A Lange and Sohne had a new Grand Complication watch out and made a large replica of it for their centerpiece.
-Van Cleef & Arpels have a new line of Charm Watches to introduce Spring; they decorated with butterflies to enforce this theme.
– Baume and Mercier made guests feel welcome with a warm Hampton’s room.
Not only is SIHH responsible for creating beautiful rooms and showcasing watches, but research is also done to show how haute horlogerie – or luxury watches – are selling. Richard Mille, for example, is the newest luxury watch brand invited in. In the past year alone, this brand has grown by sixty-one percent. That is a huge growth and the fastest ever. Vacheron Constantin and Patek Philippe also had quite high growths with Patek Philippe being the most desired watch brand.
The entire industry of haute horlogerie has actually seen a full seven percent increase in interest, with a lot of that now being online. It makes it much easier to reach a wider audience. This audience includes: Brazil, Russia, India, China, Singapore, Thailand, Hong Kong and Taiwan. Amazingly, sales have gone downward by 10.6% in the US and just over that in Japan. Perhaps if they knew how amazing and beautiful all these watches are, we would be seeing even more growth!
One of the most amazing facts that has come out of this year’s SIHH is that this is the first year that Swiss Watch sales will exceed twenty billion Swiss Francs. That is a huge accomplishment and shows that luxury watch sales are not going anywhere. People are still interested and buying. This is why over 30,000 square meters of space were taken up for the 2013 Salon International de la Haute Horlogerie.
Let’s hope we can get on that invitation list next year!
Written by: Stacy McCullough
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