It’s Valentine’s Day again, gentlemen. That’s right.
You’ve probably already bought your wife/ girlfriend/ mother/ grandmother/ secretary/ secret crush the perfect gift and made reservations at the perfect restaurant where you’ll watch her eyes light up as she opens that beautifully wrapped symbol of your love and devotion. But, if that’s not the case and you find that you’re at a loss this year, fear not – Seiko has you covered. Yep, the Japanese watch guys. Really. Not only will this sweet gift impress the lady in your life with your sense of style, it will also show her how much you care about her heart. Literally.
Seiko Corporation of America, a subsidiary of one of the world’s best-known manufacturers of timepieces has launched a ‘Giving Hearts’ campaign this year in support of the American Heart Association’s Go Red For Women® crusade.
Concerned that heart disease claims the lives of one in three women who suffer from it, The American Heart Association has committed to educate and raise awareness of a disease that many tend to associate primarily with older men. The website at GoRedForWomen.org provides a valuable resource for women seeking information, needing to connect or looking for solutions. “We are committed to fighting this #1 killer that is preventable,” says the site. “We encourage women and the men who love them to embrace the cause.”
To support and help publicize this noble endeavor, Seiko USA has designed a special watch this year and is contributing $15 of every one sold through March 1, 2012 (with a minimum $100,000 contribution.). The company has also launched a ‘Giving Hearts’ web page on their site where consumers are invited to design their own virtual hearts and dedicate them to loved ones via email or for display in the public forum. (You can pick from a variety of patterns, borders, decorations and dedications.) Visitors may vote on their favorite designs and enter to win a free watch.
Called the Go Red For Women Seiko Tressia, it’s a slender women’s dress watch with a black ion bangle-style bracelet with a jeweler’s clasp, Swarovski crystal accents and an AHA heart logo on the face. It’s selling for $177 online and is even water resistant up to 30 meters. “Tressia’s heart is in the right place,” says Seiko. Now you can be sure your special valentine knows that yours is too.
Save a woman’s life. Give her pretty jewelry.