Written by: Michael Arnold
The Salon International de la Haute Horlogerie (SIHH), a private event in Geneva, Switzerland that exhibits luxury watch brands, is but a few days away.
Last month, Panerai released its preview for the 2012 event – and this timepiece is sure to impress. Only 18 exhibitors will be present at this esteemed event, and only 12,500 privileged guests will be in attendance.
The Luminor Marina 1950 3 Days Automatic is a 47mm vintage watch. The timepiece is comprised of 21 jewels and two spring barrels. It is a limited edition timepiece, with only 2,000 in circulation.
It has a classy brown leather strap and a stainless steel case. The dial of the watch is covered by a 3mm thick plexiglass crystal, and its watch face is marked with Panerai’s classic large Arabic numerals. Truly a marvel.
And that’s exactly what the guests at the SIHH 2012 will be doing - marveling. This high class event is any watch lovers dream. 30,000 square meters of exhibition space, 1,500 represented points of sale and 1,200 journalists to cover it all makes SIHH the luxury watch event of the year, every year.
A bevy of international watch brands will be showcasing their newest and most spectacular designs, “the result of often years of intensive research” according to the SIHH 2012 official website.
“Perfection through Tradition,” is the mantra of this event. The SIHH values ingenuity in the industry, but equally supports the notion of presenting watches that are defined by “craftsmanship and technique.” The Luminor Marina 1950 will fit right in, for obvious reasons.
The Luminor Marina 1950 finished its debut at a Milan exhibition called “The “O’Clock – time design, design time,” earlier this week, just in time for the SIHH. This event fostered quite a different vibe than the upscale and traditional SIHH event usually does. Rooted in exploring the relationship between time and design, the contemporary Milan exhibition used Panerai’s vintage, chic watch in an “in-depth reflection about time.”
Its versatile audience makes the Luminor Marina 1950 one of the hottest and most highly anticipated items in luxury watches this year.