Omega Watches — 27 December 2011

Written by: Holly Troupe

limited edition Omega Seamaster 1948

Omega’s recently unveiled Seamaster 1948

The 2012 London Olympic games herald not only the 80 year anniversary of Omega’s role as Official Timekeeper of the Olympics, but also the 25th time Omega watches has taken on that critical responsibility. In celebration of that achievement, Omega has unveiled its limited edition Seamaster 1948 Co-Axial “London 2012.” In addition to being the year Omega first launched the iconic Seamaster, 1948 was the last time London hosted the Olympic games, and marked the debut of automatic timekeeping.

The Seamaster 1948 is a re-invigoration of the classic automatic Seamaster. In a 39mm brushed and polished stainless steel case embossed with the classic Omega logo, it has an opaline silver dial and a seconds subdial at 6 o’clock. The Arabic numerals are 18 CT white gold at 12, 3, 6 and 9 o’clock. Hour and minute hands are diamond-polished, and the small seconds hand is crisp blue steel. Water-resistant up to 400 feet, the caseback is affixed with an 18CT gold medallion with the London 2012 Olympic games logo.

The watch mechanism is powered by the Omega caliber 2202, Omega’s exclusive officially-certified chronometer equipped with a Co-Axial escapement on three-levels and free sprung-balance. The timepiece is presented on a black leather strap with a polished stainless-steel buckle. Only 1,948 are being produced, and each watch is delivered in a unique London 2012 presentation box.

Michael Phelps wearing Omega watch

Olympic champion Michael Phelps, Omega’s ambassador

Of course, being the Olympic Games’ Official Timekeeper is more than crafting a commemorative luxury watch; it means being responsible for all of the timekeeping statistics governing the competitions. 1948 was the first Olympics wherein Omega’s photoelectric cells provided the basis for which automatic timekeeping was achieved. Omega’s innovations will be no less critical in 2012. “We want to see records broken in 2012,” says Sebastian Coe, the Chair of the London Organizing Committee of the Olympic Games (LOCOG). “Omega timing will be absolutely central to this, capturing these moments of sporting history on the track, in the pool and in so many of our venues. We will write history again in 2012.”

Competitive timekeeping technology has certainly evolved since 1948, and Omega has always been at the forefront with its revolutionary innovations. According to Omega’s press release: “Omega will undoubtedly be using technology of the highest specification at the London 2012 Olympic Games, just as it has done on 24 prior occasions.” The elegance and quality of the Seamaster 1948 symbolize Omega’s exacting standards and enduring commitment to excellence.

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