Class, elegance, style, fashion – that pretty much sums up a Hublot watch. But really, that’s only the beginning. Just ask Jean-Claude Biver, head of Hublot, whose motto is, “Be first, be different and be unique.” And that’s just what Biver intends to do with a plan to open 55 single-brand “boutique” stores in 2012.
Hublot is leading the way in the world of watchmaking with this brave and bold move. Watch companies are eager to control their own distribution networks and have direct access to customers. Single-brand boutique shops will do just that. Biver is quite certain that those customers looking for Hublot watches know what they want and having a dedicated store that can display all of their watches in one place will not only increase sales but give customers exactly what they’re looking for. Hublot boutique stores will be located in some of the most prestigious shopping spots in the world, such as Place Vendome and Bond Street in London, and Madison Avenue in New York.
Hublot watches are unique and therefore present a niche market. They are recognizable for their futuristic Big Bang porthole design. Their goal is to have an endless stream of product variations. For instance, their line of gemstone beveled watches. These gorgeous stones are gathered from all over the world and include:
- Yellow Sapphire
- Green Sapphire
- Pink Sapphire
- Orange Sapphire
- Smoked Quartz
One of those stones includes the faceted Andalusite stone which displays red, green, and yellow colors that resemble a muted form of iridescence – simply gorgeous. The alumino-magnesian Spinel is also known as red diamond and shines like one – truly magnificent. The rare orange sapphire exhibits a sunrise color – very striking. Then there is the Tsavorite garnet which is a very vivid green stone that studies show may be 200 times rarer than emerald! Imagine being able to view these magnificent pieces in one boutique store!
The Hublot watch has a unique history which began in 1980 when gold was combined with rubber. This was the first time in watchmaking history that a precious material was combined with rubber. This watch combined polished and brushed gold, a minimalist black dial, and a distinctive black natural rubber strap, all which came to symbolize Hublot. With the company’s “Art of Fusion” concept, Hublot became a major player in the watchmaking world.
And now, with Hublot paving the way with single-brand boutique stores, they are poised to grow their brand, identity and reputation even further.