When Pierce Bronson became the face of James Bond the Omega Seamaster Quartz Professional became the watch he wore. In 2002, for the 40th anniversary of Bond movies, a commemorative edition of about 10,000 of these watches was produced. The blue watch dial, band, and caseback all have the 007 logo inscribed on them. Daniel Craig, the new Bond man, also wears the Seamaster. In 2006, Omega released the Seamaster Planet Ocean model, a limited edition watch of only 5,000 pieces.
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Since 1932, Omega has often bee nthe official timekeeper of the Olympics. When fractions of a second can mean the difference between gold and silver, there is no room for anything less than exact perfection and precision. The famous face of Omega today is multiple gold medalist Michael Phelps, who wears the Seamaster Planet Ocean. Other well-known Omega Ambassadors have been the actor George Clooney and the race car driver Michael Schumacher.